My creative career began as a writer for a lifestyle magazine. But soon, writing alone was no longer enough for me. It bothered me when graphic designers saw text merely as a shade of gray. Just as it irritated me when writers considered their content to be the sole deciding factor, indifferent to layouts and images.


The realization that a story only reaches its full potential when all its elements are treated as equals inevitably led me to evolve from a purely writing-focused creative into a more comprehensive one.


The strict separation between text and graphics—and even within design itself, such as between static and motion design—once made sense for technical reasons. But thanks to technological advancements, this way of thinking is now largely outdated. Today, we have the ability to take the most effective approach: telling stories from a single source.


Not all creatives can do this. Not every writer has an eye for the visual dimension of storytelling, just as not every designer has a deep understanding of narrative and language. But where all these aspects successfully come together, a whole new level of integrated, efficient creativity emerges. Personally, this path has taken me from being a writing intern at a print magazine to becoming a creative director. Today, this versatility allows me to contribute to individual creative aspects of a project—or, ideally, to all of them.


But this shift isn’t just about my own work. Only when more creatives break free from rigid specializations can companies rethink their processes—toward a more holistic, more efficient approach to storytelling.